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My Junk, Your Treasure by Gary Foreman
Yard sales, or in some parts of the country 'tag' or
'garage' sales, can be a lot of fun whether you're the buyer or the seller.
But, a successful sale is more than taking stuff out of your garage and putting
up a few signs.
There's been a lot written about yard sales. But in all the articles
I've seen, none have tried to apply techniques that are used by retailers to
make the most of every sales opportunity. Let's see if we can't take some ideas
from the big stores and use them in our simple yard sale.
The first thing that any serious retailer does is to try to understand
their customer. They'll do focus groups and surveys to find out what the
customer wants. For you it's much easier. Just think like a yard sale shopper!
Start by remembering the signs that you've seen when you've been yard
saling. Ever stop for the ones that were written in crayon and couldn't be
read? Me either. And there's no excuse for a bad sign. All it really needs to
say is "Yard Sale" and your address in big block letters. You can use a
computer or draw the letters free hand. Just make sure they can be easily read.
Make the sign overly large. Get something that's 18" x 24" or
larger. If
you can't find cardboard, go to a home center and buy a 4' x 8' sheet of
drywall. You can cut it with a razor knife into whatever size and shape you
want. For less than $5 you can have a whole bunch of big signs. And draw
attention to the sign. Helium filled balloons or bright colors on the sign will
attract drivers' eyes.
Next you'll want to consider the different types of shoppers. They have
different styles. Take the young mother shopping for children's clothes. She
might have her children with her. That can be a distraction. But if you put
kids' toys next to kids' clothes, the little ones will play while mom shops.
And it's likely that the kids will ask mom to buy a toy, too!
Just like your grocery store puts the milk in the farthest corner, you
can take things like children's clothes and put them in the back. That's
because your most likely buyer is determined to find bargains.
Another type of shopper is looking for collectibles and antiques. Not
serious Louis XIV antiques, but rather the kind of thing that hasn't fit in
your decor for 15 years but is becoming trendy again. These are people who 'see
the possibilities' when looking at an item. They tend to be creative and you'll
do better if you can help them trigger their imagination. Sometimes just
mentioning that an item reminds you of your grandmother's house during the 60's
will be enough to get them going. And remember that you won't get antique
prices here. People are looking for bargains, not museum pieces. You can place
collectibles towards the back of your 'store'. For collectors half the fun is
in the search.
Men are a totally different type of yard sale shopper. Even when
they're
just browsing, they'll shop with a goal in mind. And they want to shop
quickly. If you'll be offering tools or building supplies put them up front
where they'll be easily seen. And have an extension cord available if anything
is electric powered. Items must be marked. Many guys won't even take the time
to ask a price.
How you display items can also work to your advantage. Try to put the
most valuable items on tables so that they can be more easily seen. Toys, on
the other hand, should be on the ground where kids can pick them up and get
attached to them. Use removable stickers to clearly mark prices.
We can also learn some pricing tips from the big retailers. Be creative
with pricing. Things like "buy one, get one free" can work for you, too. Don't
be afraid to mark things down as the sale progresses. Or announce a 'blue light
special' to the next person who buys a particular type of item. Don't hesitate
to do something unusual. Informing your next customer that they're the 25th
shopper and entitled to a 25% discount will get a conversation started and
could lead to a sale. If nothing else, you'll have more fun.
Pricing items for a garage sale is almost an artform. It's hard to say
what an item is really worth. Leave room so that you can come down 25% to 50%
and still make what you want from an item. Try to think what type of buyer
would be interested and how much they'd be willing to pay.
Having a successful yard sale is no accident. It does take some
work. In
fact, unless you have enough items so that you can reasonably expect to make a
couple of hundred dollars, it might be wise to take the better items to a
consignment shop and give the rest to charity for the tax deduction.
But if you don't mind a little effort, a yard sale can make you a few
bucks and provide some fun at the same time. I've read that many big retailers
started with just a few items. Who knows, you might be the next J.C. Penney!
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